Colorectal Cancer
The Charcter & Props
Jane
To bring this story to life visually and narratively, I want to center it around a main character—a pivot point. Through their journey, we'll explore how these risk factors stack up, one bad habit at a time, eventually leading to the disease. The character becomes our lens, showing how everyday choices add up to something far more serious. It's a chance to connect the dots in a way that's personal, relatable, and impossible to ignore.
Fun house concept
Colorectal cancer often sneaks in through a deadly combo: too much junk food and not enough whole, nutritious meals.
Harvesting the Heart of the Tale
We discovered that the heart of our story lies in highlighting the everyday risk factors linked to colorectal cancer. By focusing on how small, seemingly harmless habits can silently increase the danger, we crafted a narrative that feels personal and eye-opening.
Our goal? To make the target audience see themselves in the narrative, grab their attention, and motivate them to book a screening.
The Script
| Visuals | Audio |
|---|---|
| We see Jane sitting in her couch watching TV while she looks at her phone in a front view. | Meet Jane, a regular woman, just like you and me. |
| With a little zoom and a jumpcut we connect the previous shot with Jane now sitting down at fast food restaurant eating french fries in a front view. | But did you know |
| Picture-in-Picture frames show Jane having an ice cream, choosing soda over water while driving. | some of our everyday habits |
| These frames keep coming in while they lose color. The score bar at the top right of each frame sums up. | may be quietly adding up? |
| We see Jane eating a hamburger in front view with the number increasing. We get to the next frame with a movement as if she's dropping on her back. | Those burgers, |
| She drops on her sofa and the number changes from 20 to 36. | the sedentary lifestyle, |
| The movement continues and she drops on the ground in a park rising the number up to 42. | and dehydration - they all contribute to the score. |
| We see Jane with a surprised face. The camera does a small zoom out and cuts to the next one. | But there's good news. |
| Now we see Jane at her laptop. | You can keep score too. |
| She opens an email with the information for a "Passport to Health" event at a local church, timeless date and phone number to call. | Just like Jane, you have the power to change the game. |
| We cut on the movement and now Jane is walking towards the Wellstar building, where the sign is visible. She passes by a person in a wheelchair. | ------Continue------ |
| We cut the movement and now she's at the doctor's office. [If there's a person, it has to be a person of color] There has to be Wellstar signage in the office. | Getting screened at Wellstar Health System is your way to stay ahead. |
| Cut to the movement and now Jane is having a balanced meal. | Choose a healthier path, |
| Cut the movement and now we see her doing yoga and the score visibly dropping while gaining color. | and let's reset that score. |
| Cut the movement and now she is with some friends drinking water at the gym. | So, have you been keeping score? It's time to take control. |
| Camera pans up and in the sky we see the text 'Schedule your screening and get ahead of Colorectal Cancer'. | Schedule your screening at Wellstar Health System and get ahead of colorectal cancer. |
| Logo animation. |