Prostate Cancer Awareness
“One in six Black men will face prostate cancer in his lifetime, and Black men are 1.7 times more likely to be diagnosed with—and 2.1 times more likely to die from—prostate cancer compared to white men”
Wellstar in Georgia launched an awareness campaign specifically targeted at Black men, aiming to encourage proactive prostate cancer screenings before symptoms appear.
My creative process began with in-depth research on prostate cancer symptoms, revealing that these signs are often overlooked due to their silent nature.
Giving Legs to the Metaphor
The story unfolds through the metaphor of a silent ninja, personified as prostate cancer. Drawing visual inspiration from classic shows like Samurai Jack and Ozzy & Drix, we created a fun character to illustrate how prostate cancer sneaks up on the body, almost unnoticed.
The story reaches its climax when a magical sword—symbolizing a screening with your doctor—battles the ninja, ultimately defeating it as our hero emerges victorious.
Mood Board
| Visuals | Audio |
|---|---|
| Vemos a James en un plano frontal en la calle, caminando a camara | Meet James, a pillar of his community, |
| James camina saludando personas en el frontal en las calles de atlanta que se ven coloridas | navigating the vibrant streets that tell stories of a lifetime. |
| Hacemos un zoom in tipo CSI al cuerpo de James | But within, there's a sneaky threat, |
| Vemos solo los ojos del ninja | like a ninja in the night. |
| Vemos al ninja que esta parado en una pose amenazante, en un espacio oscuro que tiene algunos edificios que parecen a los de la calle de atlanta del pricipio pero mas como si atlanta fuera un Tokyo cyberpunk oscuro | Prostate cancer can be like this ninja – |
| Vemos que el ninja ataca como a camara | attacking quietly, |
| Vemos al ninja que ataca edificios, cada uno tiene nombres de síntomas | with symptoms that may not show until it's too late. |
| Continúa el ninja destruyendo edificios | The ninja strikes, creating tension |
| Vemos a James sentado en una banca con cara de adolorido y se toca la parte baja del estómago | and turmoil, affecting James' daily life. |
| Hacemos un zoom al típico close-up de ojos en el que el aspect ratio se acorta desde arriba de los ojos de James | But James understands – he is the hero in this story. |
| Zoom out para revelar a James en ropa de samurái en el mundo del ninja mientras lentamente saca su espada | |
| Vemos un detalle de la espada mientras sale de su funda, la espada tiene una inscripción: Early Screening | Early screening is the hero's weapon. |
| Plano del ninja en posición de combate para atacar | Detecting the ninja |
| Vemos un plano de James listo para atacar con la espada por delante, se ve la inscripción | before it strikes with full force. |
| Se ve como se lanzan el uno contra el otro | By choosing early screening with Wellstar, |
| Cruzan espadas y un destello sirve de transición | James is taking control of his health |
| Black screen - parpadeo | |
| Personajes de espaldas después del golpe | preventing the ninja from becoming a worthy opponent. |
| Plano de victoria. Contrapicado de James guardando la espada y ninja atrás | |
| Un elemento delante nos sirve para hacer una transición natural a James entrando a Wellstar | James chose to face the shadow early, |
| Vemos el plano general del doctor en consulta con James | ensuring that the ninja's impact is minimal. |
| Vemos a James en el consultorio, el doctor lo está revisando | Prostate cancer may be sneaky, but with early screenings, |
| Vemos el contra plano del doctor revisando a James | |
| El doctor le muestra el PCA test a James | |
| Vemos un plano en el que el doctor le muestra a James un x-ray de su cuerpo y en el se ve una imagen del ninja que se desvanece | Don't let the ninja creep up on you! Face it early, embrace the power of early screening. |
| James vuelve a caminar feliz por las calles de Atlanta mientras la cámara comienza a subir al cielo | Take control, live strong, and let's defeat prostate cancer together! |
| CTA on screen | Schedule your early screening today – because prevention is the ultimate triumph! |