Sharpen
By
The task
With 130 years of experience, McGraw-Hill has established itself as a leader in the educational publishing industry, offering a robust catalog of over 6,000 titles.
In 2020, they set their sights on the next big innovation: launching an educational app designed to empower students in a whole new way. The app would be called Sharpen.
The Challenge
I collaborated with two companies to produce over 1,200 animated videos, consistently delivering 8 videos per day. My primary responsibility in this extensive project was to revise and craft visual descriptions that transformed raw content into engaging and coherent storytelling.
I utilized metaphors, analogies, and various literary techniques to create compelling narratives that were both accessible and captivating for users.
My work focused on enhancing viewer understanding and engagement, ensuring that each video not only conveyed its intended message clearly but also resonated with the audience on a deeper level.